Banca Transilvania - Răsplătește-ți afacerea

Banca Transilvania shifted its approach for the seasonal BT Mic awareness campaign, looking for a more tactical way to show the road to success a small entrepreneur can build with their products.

We built the campaign around two real success stories, businesses that grew with BT Mic financing: Sorana Croseteaza and RandomSpace. Their journeys became the backbone of everything we did.

From an art direction point of view, we shot the TVCs in a cozy, intimate setting, using handheld camera movement to pull the viewer into their world. For the communication materials, both print and online, we kept the focus on the entrepreneurs, making their stories known.