Branding for Genstiri and its 200k readers

Genstiri is a news branded tailored for young people aiming to make young people have a better view of the world they live in. They somehow managed to make news cool on Instagram and made a fuss about it. Today they have over 200K followers on their platforms (mainly on Instagram).

But it wasn’t like this from the start. When they had just a dozens followers they called me to create a strategy and a visual identity for them that could lead to their results. Said and done, the same ideas and logos I’ve given them a long time ago still live on and continue to get more and more young people to be better informed.