Justice People Show

The world we live in is full of injustices and corners where the voice of the people is way too ignored. That’s why projects like Justice People exist: to create value in those communities and inspire real change.

How’d they do it? Justice People is a show that trails through mainly smaller cities and get some of the most important people (and not only) in the NGO sector on the stage to share their stories. These stories change perspectives and start sparks of change for everyone in the crowd.

If they were gonna do it, they needed big crowds. That’s when they called me to put together a strategy, visual identity and show posters therefore I acted as a Creative Director, Art Director and Illustrator at the same time. The results? Almost every show was a sold-out and they had their biggest hit yet: 730 people seated in one of their shows. And we’re not done yet.