National Youth Council Rebranding

Young people in Romania are often forgotten by the authorities. There aren’t enough opportunities for them. The young sector is severely underfunded. Young workers are underpaid and there aren’t even many jobs available for them, they usually get hired at NGOs’ youth centers that have little to no fund by the government. The National Youth Council of Romania is an independent organization that speaks for all the young people in Romania. They represent their rights and make their voices louder, they talk to important political and public figures to ask for more. And they organize projects to create opportunities for youth.

They asked me to help them develop a new visual identity and a new strategy to reach their young audience better and get a more professional look. After all the effort, they now have a solid branding and visual system, integrated within the European space and values and the NGO sector in Romania. It’s accessible, recognizable and bold. A clearer brand to connect more young people.