Otter - Black Friday Shoefisticat

Otter, a leading Romanian footwear and clothing retailer… not the animal, was looking to refresh its image with a campaign bold enough to make some noise for Black Friday. All that for only two days to sell a lot of shoes at a special price. No spoilers, but it worked out pretty well.

We came up with a couple of TVCs built around two strong characters, reason vs boldness, crafting a story around Otter shoes. We created a couple of TVCs built around two strong characters, reason vs boldness, pushing and pulling the story around a pair of Otter shoes. Think overthinking it vs just going for it.

Furthermore, I developed the communication materials both in print and in online to go along with the main spot.

In the end, we managed to create something memorable and position Otter as a solid, relevant choice, more than just another shoe store you scroll past.