Ministry of Education: Education Laws Remake

The new Education Laws were one of the biggest event to happen in Romania in 2023-2024. The educational system for a long time caused significant tensions among teachers, parents, and public educational sector workers due to the lack of continuity (as a new Minister doesn’t usually a year in office).

The legislative reform introduced many changes, some small ones and some real game-changers. The overwhelmng number of those changes and inchoerent information in the press made it difficult for the large public to understand this legislative package. To address this problem, the Ministry of Education called me to get a team of creatives on board and create a campaign that would bring awareness of this new Laws. They also hired me to make sure all of their communication under Ligia Deca term will be taken care of and the institutions would gain more trust.

Our daily assistance to the Ministry and the Minister involved quick counsel, implementing all digital and offline communication materials. We brought in a new face of the institution, trust, presence in the news media, a new way of talking to citizens, reach in the terms of millions and over 20K new followers during almost 2 years of collaboration.